Copyright © 2021 – Equity Schools, Inc
People sometimes ask us about where our company name, Equity Schools, came from. I can safely bet you won’t guess the story. Whether or not you find it interesting is something else entirely, but maybe you’ll find it helpful if you’re trying to come up with a name yourself.
So I invented a high school model to do exactly that, it opened the next year, and now there are 35 such schools in the U.S. with college acceptance rates approaching 99%. Part of the trick involved the students working as interns. (Click here for a brief video, including a report by 60 Minutes).
The reason I mention it here is that while I was developing the model, I had no name for it. But after the first school opened in Chicago (Cristo Rey Jesuit High School), people asked me what I called the model. Around this time I realized that naming an idea can become much easier once it’s been fully fleshed out. Here’s what I came up with.
Finding Inspiration from Three Unlikely Sources
But the “Moses Buck Roeper Model” was awkward. Instead, I thought about what these three had in common and how they had brought “investors” to their work.
As I worked on inventing the school model, my goal was for everyone – students, parents, educators, businesses – to make an investment in the school and in the students’ education. To me this meant “equity,” and so I came up with the “Equity School Model.”
After naming the “Equity School Model,” I simply decided to use it for the company name as well.
And there you have it.